SWE is an ambitious project that aims to establish techniques to deliver personalized storefronts by analyzing customers' profiles using intelligent algorithms.
PT - Descrição do Projeto
O projecto "SWE - Software With Emotion" teve como objectivo desenvolver algoritmos e soluções que permitissem, com recurso à análise de perfis sociais dos clientes e a inteligência artificial, implementar frentes-de-loja optimizadas e personalizadas.
Sistema de Incentivos
Este projecto candidatou-se e obteve aprovação para obtenção de incentivo através do Sistema de Incentivos à Investigação e Desenvolvimento Tecnológico, de acordo com os termos descritos no Aviso de Abertura 07/SI/2012. Tratou-se de uma candidatura apoiada pelo FEDER e apresentada ao Programa Operacional Regional do Centro, identificada com o nº 38610.
Investimento e Apoios
Investimento previsto: 388.114,47 €
Incentivo atribuído: 235.881,93 €
Prazos
O período de investimento do projecto decorre entre 2013-09-01 e 2015-06-30.
O nosso programa de suporte
O nosso parceiro
EN - Our Communication
One of our goals with the project was to guarantee a stream of communication through social media channels, in order to keep our target audience informed about what we did. Also, 2 videos were created in order to support the project, a demonstration and a technical video, which helped diffusing our message faster.
Core Fields
Social profiling
Social profiles are the next frontier in marketing. Software with Emotion is building new vectors of information and uncovering the best processes for profile analysis.
Dynamic pricing
Pricing is regarded as both art and science. We aim at making it as painless as possible by determining the appropriate price-point for each individual customer, automatically.
Product development
Software with Emotion is a team of experienced developers, focused on delivering quality products.
Retail sector
Retailers want customer satisfaction at the best margin: a fair deal. We believe that dynamic pricing and social profiling can solve this equation.
Work Performed
The four images below synthesise the project in four different work areas.
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Dynamic Pricing Web application
Widget and Backoffice
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Social activity
Youtube, Facebook and Google +
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Events
CeBit, RBTE and EShow Barcelona 2015
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Avalability
Magento Support
